Ka bunkasa website dinka da SEO ta yadda zaka kara yawan maziyarta site dinka su zama dayawa.

Idan kanaso ka bunkasa website dinka  sosai to ka bada hankalinka akan wordpress SEO da gwadawa dayin aiki tukuru.

A wannan bayanin da zamuyi zamu koyamuku manyan hanyoyin yadda zaku saita wordpress SEO a site dinku kubiyomu.

Wataƙila kunaji masana suna cewa WordPress suna abota  da SEO. Wannan shine ainihin dalilin da yasa mutane da yawa ke zaɓar WordPress don fara blog ko website.

Yayin da WordPress yakasance mafi kyawun ayyuka na SEO, akwai abubuwa da yawa da kuke buƙatar yi idan kuna son haɓaka ƙoƙarin SEO.

Muna da matakai da yawa masu aiki waɗanda kuke buƙatar ɗauka don haɓaka WordPress SEO yadda yakamata.

Don sauƙaƙe  muku  mun ƙirƙiri tebur na abin dake ciki don taimaka muku sauƙin kewayawa.

Gabatarwa

Muna sane da cewa SEO yana da wahala da kuma ban tsoro ga sabbin farawa  ga wanda ba kwarrareba.

ammakar ku damu zamuyi muku bayani sosai yadda zaku fahimta.

don haka ku biyomu domin koyar yadda zaku bunkasa website dinku da SEO.

Menene SEO?

SEO shine wata hanyace  da ke tsaye ga Inganta Search Engine Optimization. Dabaru ne da masu website  ke amfani da shi don samun ƙarin maziyarta da zirga-zirgar site dinka ta matsayi mafi girma a cikin Search Engine Optimization.

Search engine optimization yana ingantawa tare da tsarawa wanda ke sauƙaƙewa wajen gano site dinku a Search engine wato google.

Lokacin da mutane ke bincike  a yanar gizo don batutuwan da kuka rubuta a kansu, ingantaccen injin binciken ku zai bayyana mafi girma a cikin sakamakon binciken, kuma zaku sami ƙarin mutane suna shigowa zuwa site dinku.

SEO yana taimakawa sosai wajen rawaito site dinku yayin da wani yayi serching a googel ko yahoo.

Meyasa SEO yake da amfani a sites

Search engines  galibi shine babban tushen zirga-zirga ga yawancin sites.

Google da sauran Search engines suna amfani da algorithm na ci gaba don fahimta da tsara shafuka daidai a sakamakon bincike. waɗannan algorithms din suna gazawa,   domin suna buƙatar taimakon ku don fahimtar bayananku.

Idan baku  inganta content dinku ba, to injunan bincike ba za su san yadda site dinku yakeba. Lokacin da mutane ke neman batutuwan da kuka rubuta game da su, site dinku ba zai bayyana a cikin shafukan sakamakon binciken ba, kuma za ku rasa duk waɗannan traffic din.

Yana da matukar mahimmanci ga duk masu kasuwanci su sanya site dinsu a search engines ya zama abokinsu, ta yadda za su iya haɓaka zirga-zirgar search traffic.

 

Abubuwa na farko da ake buƙata na WordPress SEO

SEO yanada ta Karan kansa, amma ba dole ba ne wani lokaci . Koyan muhimman abubuwa na SEO don haɓaka websites dinku na iya ba ku haɓaka maikarfi domin kara maziyarta a site dinku.

Ba dole ba ne sai kazama ƙwararre  don amfani da dabaru da ke a SEO ba. Idan kun riga kuna amfani da WordPress, to kuna da abin da yake da sauki!.

Bari mu fara inganta website dinmu.

Duba Saitunan Visibility na site dinku

WordPress ya zo da zaɓi don ɓoye site dinku daga bayyana a search engines. Manufar wannan zaɓin shine don ba ku lokaci don yin aiki akan website  dinku kafin ya bayyan.

Har’ila yau wani lokacin wannan zabin yana kunnuwa na bazata bisa kuskure, abu na farko dazaka fara dubawa idan kaga site dinka baya bayyana a google shine kafara duba wannan zabi ka tabbata ba’a kunne yakeba.

Kawai shiga site dinka bangaren admin  na WordPress, kuma Settings » Reading page.

sai kayi kasa wajen da’akasa ‘Search Engine Visibility’ ka tabbata wannan akwati ba’a kunne takeba

karka manta da ‘Save Changes’ button bayan ka gama

 

Yi amfani da URL mai kyau a site dinka

yanada kyau kayi amfani da url mai kyu wanda yake bayanin  content dink dazarar ankalli url din to mutum zai iya fahimtar abin da yakunshi wannan page din kuma mai saukin karantawa da rubutawa.

misalin url mai kyua wanda SEO yake saurin karba sune kamar haka.

https://www.learn.kanohost.com/how-to-install-wordpress/

https://www.learn.kanohost.com/common-wordpress-errors-and-how-to-fix-them/

misalan url din da basa dacewa da SEO sune

https://learn.kanohost.com/?p=10467

http://example.com/archives/123

saboda haka yana da kyu ka tsara title dinka domin ya zama mai sauki da karan tuwa.

don haka saika ziyarci wordpress site dinku domin saita permalink  dinku.

ka shiga wordpress dashbord dinka  Settings » Permalinks page, sai ka zabi  post name option kayi tik akai  bayan kayi tik sai ka taba ‘Save Changes’ button  don ajiye setting din

Note: idan website dinku ya hawra wata shida yana live to karku changer permalink structure sai dai idan kuna amfani da zaɓin lambobi amma idan kana amafani da Day and Name or Month and Name kawai kaci gaba da aiki a haka dashi.

Idan kuka chenger permalink structure diku zaku rasa sosial media count dinku kuma zaku iya fuskantar rasa SEO rank dinku.

WWW vs non-WWW

idan zaku fara hada website dinku kuna bukatar ku zabi kuyi amfani da www (http://www.example.com)  ko kar kuyi amfani da-www (http://example.com) don haka ya kamata kusaita shi.

Domin saitawa saiku ziyarzi wordpress dashbord dinku Settings » General page. sai ku dai daita  ‘WordPress Address’ and ‘Site Address’ su zama daidai.

WordPress plugins da yakamata ayi amfani dashi wajen SEO

Daya daga cikin mafi kyawun sassa game da WordPress shine cewa akwai plugin don komai. Akwai dubban WordPress SEO plugins wanda ya sa zaiyi wuya ga sabon shiga don zaɓar mafi kyawun WordPress SEO Plugin din da ya dace dasu.

kar ka damu a wannan post din zamu gaya maka plugin din daya dace kayi amfani dashi wajen saita SEO dinka.

Plugin din daya dace kayi amfani dashi

Idan ana maganar mafiya kyawun plugin din daya dace kayi amfani dashi bazai wuce All in One SEO (AIOSEO) or Yoast SEO .

AIOSEO plugin babban plugin ne wanda yasamu yabo daga manyan developre da mutanen da suke amfani dashi , fiye da mutum milyan 3 suna amfani dashi a fadin duniya.

AIOSEO plugin yanada features kamar TruSEO on-page analysis, rich snippets schema markup, social media integration, breadcrumb navigation, advanced eCommerce SEO support for WooCommerce, local SEO, internal link assistant, da sauransu.

A taƙaice, AIOSEO yana ɗaukar duk technical SEO optimization na website dinku.

kuma muma zamuyi amfani dashi waje screenshots da misalai.

Adding din XML Sitemaps a WordPress

XML Sitemaps fayil ne na musamman da aka tsara wanda ke jera kowane shafi guda akan website dinku. Wannan yana sauƙaƙa don search engines don nemo duk abubuwan ku.

duk da adding din XML Sitemaps baya habaka site dinku amma yana taimakawa wajen serch engines wajen gano site dinku.

Idan kuna amfani da AIOSEO, to zai ƙirƙiri taswirar link din site dinku automatically.

Adding din site a Google Search Console

Google Search Console :- kamfanin google ne suka Samar dashi domin ya taimakama wajen saita site dinka a google search ta yadda zai sa site dinka zai ringa ganuwa dazarar anyi search dinsa a google ko an rubuta wani suna makamancin naka zaina bayyana yana rawaiti sunan site dinka da content na site dinka.

Sanna zai baka damar yadda zaka saita site dinka yadda zaina karfi da sauri sanna kana samun traffic mai yawa a site dinka.

Sanna google search console zai taimakama wajen gane yawan maziyarta site dinka da page din da’akafi ziyarta a site dinka ko wani labarai da kayi posting.

domin saninn yadda zaku saita google search console ku shiga nan

Da zarar kun yi adding din site dinku zuwa Google Search Console, danna kan Taswirar site wato ‘Sitemap’ menu na hagu sannan kuyi paste din sashin ƙarshe na URL ɗin taswirar site dinku.

Sannan ku dannan Submit button don kuyi saving din changes da kukayi.

Google Search Console yanzu zai ringa duba taswirar site dinku kuma yayi amfani da shi don inganta gudun site dinku.

idan kunyi adding din site dinku successfully a sitemap, zai bayyana a pending yana daukan lokaci kafin google ya karbi site dinku. bayan wasu a wanni zaku ga wasu stats na website dink sun bayyana, zakuga adadn link din da suke a sitemap dinku, zakuga guda nawane suke a indexed da ratio of images da kuma web pages.

yanada kyu kuringe dubawa duk wata domin ganin yadda site dinku yake gudana da ci gaban da ake samu ko akasin haka do gyara.

Inganta Rubutun Blog dinku don SEO

Sabbin shiga suna daukar cewa da zararra sun daura SEO plugin a site dinsu shikenan sungama a’a bahaka bane.

dole idan kunason aikin SEO sosai yadda yakamata saikun yi aiki sosai don samun sakamako maikyau.

kowane babban SEO plugins yana bada damar kuyi add din SEO title, meta description, da kuma focus keyword akowane blog post da page. sanan zasu baku damar kuga yaya website dinku zai gudana a google.

Yanadakyu kayi optimize din title da description domin kasamu maximum clicks a search engine results.

idan zaku runbuta blog posting dinku kuyi kasa zuwa SEO section don sassaitawa.

Yin Binciken Keyword don site bunkasa site dinku

yawancu sabbin shiga sunayin bincike da mafi kyawun zaton abin da mutane suke bukata don sawa a shafukansu da postdinsu.

wannan kamar harbi a duhu ne, bakwa bukatar yin hakan idan zakuyi amfani da real data don gano me mutane suke bukata.

Keyword research wata hanyace da content creators dakuma SEO experts sukebi. Kuma Yana taimaka muku gano kalmomin da ake amfani dasu a search engines kamar google wajen gano abubuwa kamar content, pruduct, servicess a ma’aikatu.

Don haka zakuyi amfani da words da phrases don jawo hankin mutane zuwa site dinku.

Da’akwai keyword research tools masu tarin yawa tsakani free da kuma na biya amma muna baku shawara kuyi amfani da  Semrush domin zasu taimaka mauku wajen samomuku keyword da kuma taimaka muku wajen gano muku yadda competitors dinku suke tashe.

Idan kuna son free keyword zaku iya amfani da WPBeginner Keyword Generator. zasu samar muku kusan 300+ keyword ideas kuma free.

WPBeginner kuma suna da Keyword Density Checker  na free wanda ke ba ku damar shigar da URL ɗin abokin takara don bayyana waɗanne keywords suke amfani dasu yake kara musu gudu da inganta site dinsu.

Kanohot mun samar muku da yadda zakuyi duba tafiyar SEO din site dinku kanohos SEO report

Mafi kyawun Ayyukan SEO na WordPress

Idan kukayi amfani da mafiya kyawu kayan aikin wordpress SEO kuma kukayi amfani da pluging maikyau to kun dauki hanya.

Sannan idan kunasan kyakyawan sakamako dole kubi mafiya kyawun hanyoyi SEO.

Yadda yakamata kayi amfani da Categories da Tags a WordPress

WordPress yana ba ku damar tsara blog posts dinku zuwa categories da tags. Wannan yana sauƙaƙa muku sarrafa content zuwa topics, kuma ga masu amfani da ku don saukaka musu nemo abubuwan da suke nema.

Categories da tags suna taimakawa search engines wajen gane website structure dinku da content.

Categories kamar yan grouping din post dinkune, in da a’ce plog dinku littafine to zamuce categories na a matsayin table of contents.

Misali a blog dinku akwai categories kamar music, food, travel, etc. to acikisu zaku iya kara wasu yaya .

A dayan hannaun kuma tag kamar wasu karin specific keywords a post, a blog post din dayake food category akwai zaku iya sa tag kamar salad, breakfast pancakes, etc. to wadannan kamar indexes section a textbook.

Idan kuna amfani da categories da tags yadda yakamata, zai saukakewa user dinku nemu site dinku. kuma zaibawa search engines damar nemo site dinku cikin sauri.

Sauri da Tsaro don WordPress SEO

Kuda kabi hanyoyi masu kyau na SEO amma yazamana site dinka bashi da tsaro hacker zaiyi hacking din site dinka kuma zaiyi dawn.

Ku biyomu domin jin yadda zaku kare site dinku daga rasa maziyarta daga search engine  domin rashin inganci da kuma rashin tsaro.

Inganta Gudun site dinku da Ayyukanku

Bincike ya nuna cewa a zamanin intanet, matsakaicin lokacin hankalin ɗan adam ya fi na kifin zinare gajerta.

Kwararrun masu amfani da yanar gizo sun yi imanin cewa masu amfani suna yanke shawara, su jira ko kar su jira cikin ƴan daƙiƙu kaɗan na ziyartar site dinku ma’ana mutane basa son jira.

Wannan na nufin kuyi kokari kar kusa mai ziyartarsite dinku jira mai yawa wanda zaisa ya kosa daku.

Saboda ƙwarewar mai amfani yana da mahimmanci, search engines kamar Google suna ba da fifiko ga sites masu sauri a cikin bayar da sakamakon su. shafukan yanar gizo masu sauri sune masu matsayi mafi girma akan Google.

Saboda haka yana da kyau kuyi amfani da hosting maikarfi kamar na kanohost.

bayan nana kuna da bukatar kuyi install din caching plugin.

Inganta Images a WordPress don SEO

Hotuna sun fi daukar hankali fiye da rubutu amma kuma suna daukar lokaci mai yawa kafin su bude. Idan ba ku kula da girman hoto da inganci ba, to za su iya rage gudun site dinku.

Kuna buƙatar tabbatar da cewa kuna amfani da hotuna wadanda aka ingantasu don budewa da sauri.

Wasu dabaru da suke kara sauri a  search engines shine yin amfani da title da tag a hotun.

Idan kai mai daukar hoto ne ko ƙara hotuna da yawa zuwa sites dinku na WordPress, to kuna buƙatar amfani da plugin ɗin gallery.

Yana da kyau kuyi amfani da Envira Gallery zai taimaka muku wajen gyara hotunanku.

Tsaro da kwanciyar hankalin wordpress sites dinku

Kowane mako, Google yana yin blacklists din sama da site 20,000 saboda malware da kuma kusan 50,000 saboda phishing. Lokacin da aka yi blacklists website, ba ya fitowa a cikin kowane sakamakon bincike kwata-kwata a google.

Wannan na nuna cewa tsaron WordPress site dinka shima yana daga cikin habakar SEO din site dinka. Nasan Bakwa son duk aikinku mai wahala akan SEO ya tafi a banza idan mai fashin kwamfuta ya lalata shafin ku.

A matsayin ka na sabon farawa yana da kyau ka dau matakai na kariya ga site dinka daga masu kutse.

Fara Amfani da SSL/HTTPS

SSL (Secure Sockets Layer) Ma’ana wata fasaha ce da ke ɓoye alaƙa tsakanin mai amfani da burauzar da sabar da suke haɗawa da ita.Wannan yana ƙara ƙarin matakan tsaro zuwa sites dinku na WordPress.

Duka Shafukan yanar gizo dake dauke da SSL ana nuna su ta alamar makulli a saman adireshi.

Wannan zaisa a amintu da site dinku idan akaga yana dauke da SSL wajen biyan kudi da tura muhimman bayane ta site dinku. Duk manyan kamfanunuwa na saiyar da hostin suna bayar da SSLa hosting dinsu. haka muma a kanohost muna bayar da free sslga duk wanda yasayi hosting dinmu.

haka muna da na kudi domin karin tsaro ga website dinku.

Wadannan sune a takaice hanyoyin da yakamata kubi wajen saita SEO a wordpress site dinku.